Welcome to Day Dream The Label

Day Dream The Label is a Lancashire based online boutique offering you luxury resort wear and nightwear with a 24/7, 365 days a year shopping experience. Our loyal customer following starts from within our local area and have now reached as far and wide as America and Australia.

Our resort wear has a strong boho chic influence which includes pieces ideal for woman of all ages and is a definite must for your holiday wardrobe, whether you are looking for beach chic or that certain “wow look” to take you to after sunset, Day Dream The Label is your go to! We have a selection of gorgeous cruise, swim and resort wear with one of our main brands being the Italian luxury resort label Antica Sartoria.

We also stock a wide range of nightwear from fashionable satin pyjamas to soft jersey sets of which these you can personalise with your name or initials, which we offer as a complimentary service to you!

We value all of you lovely customers so if you have a question or need to know if a certain out of stock item will be coming back available, please don’t hesitate in getting in touch with us, we are here to help. This you can do several ways, by using the contact us form or our pop up chat box here on the website or through our social media pages.